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Newfoundland and Labrador Tourism
Brand Design, Art Direction, Advertising, Web Design
2023
The Newfoundland and Labrador Tourism project aimed to create a captivating and immersive digital experience that showcases the natural beauty of the region's landscapes. Collaborating closely with the Creative Lead (Stacie Campbell) and Interactive Designer (Aashish Arora), from the Globe Content Studio, I played a pivotal role in conceptualizing and designing a unique approach to presenting the hero and destination.
The core concept revolved around recreating the awe-inspiring Newfoundland and Labrador mountainscape in a digital environment. This immersive experience aimed to evoke a sense of wonder and wanderlust, enticing potential tourists to explore the stunning landscapes of Newfoundland & Labrador.
